International Pro Designs - an iconic logo crafted by Bob Hurley in 1980 to stand for progression, inclusion, and authenticity. Originally used on surfboards as a stamp of approval by the finest minds in board building, we’re viewing the logo and those original values through a modern lens.

We’re setting out to reignite surf culture. At its essence, surfing is about having fun, riding waves, and celebrating everything that made us fall in love with this sport and lifestyle. Our products serve as a canvas for fun and individuality, constructed from timeless silhouettes, comfortable fabrics, and signature details.