IPD - an iconic logo crafted by Bob Hurley in 1980 to stand for progression, inclusion, and authenticity. Originally used on surfboards as a stamp of approval by the finest minds in board building, we’re viewing the logo and those original values through a modern lens.
We’re setting out to reignite surf culture. At its essence, surfing is about having fun, riding waves, and celebrating everything that made us fall in love with this sport and lifestyle. Our products serve as a canvas for fun and individuality, constructed from timeless silhouettes, comfortable fabrics, and signature details.
IPD World Headquarters, aka The Station. We’ve been driving by this place for years, and it always had an aura about it. Good energy. Smack dab in the center of the surf industry, we thought it was right to anchor here, but we’re also happy that we didn’t get a stuffy corpo office to sit in. This 1962 converted gas station has been our home since day 1, and we couldn’t be happier. It houses IPD both physically and our principles perfectly.