There’s something about a good flannel that just belongs in surf culture. Early morning checks. Late-night bonfires. Windy afternoons by the beach. It’s one of those pieces you throw on without thinking — and somehow it works every single time. That’s exactly why we made the Evergreen Flannel.
The Evergreen Flannel is built for the days that start cold, warm up halfway through, then cool back down once the sun dips behind the pier. It’s the layer you leave in the backseat of your truck because you know you’re going to need it eventually. Soft enough to wear all day, durable enough to take a beating, and clean enough to wear just about anywhere.
At IPD, we’re always focused on making gear that feels lived in from day one. The Evergreen Flannel has that broken-in feel right out of the gate — no stiff fabric, no uncomfortable fit, no overcomplicated details. Just a solid flannel made the way it should be. Comfortable, reliable, and ready for whatever the day turns into.
Fit-wise, the Evergreen walks the line perfectly. Relaxed enough for layering over a tee or thermal, but still clean and tailored enough to keep things polished. Whether you’re pulling it over boardshorts after a surf or pairing it with cords for a night out, it works without trying too hard.
The color palette was inspired by exactly what the name suggests — timeless tones that never really go out of style. Earthy greens, washed neutrals, and subtle textures that feel right at home anywhere from the coast to the mountains. It’s the kind of piece that looks even better after months of wear.
What we love most about the Evergreen Flannel is its versatility. Some pieces are made for one specific occasion. This isn’t one of them. Throw it on for dawn patrol coffee runs, road trips up the coast, skate sessions at sunset, or cold evenings around the fire. It fits into all of it naturally.
Surf style has never been about following trends. It’s about finding pieces that become part of your everyday routine — clothes you reach for over and over because they simply feel right. The Evergreen Flannel was designed with that mindset from the start.
We kept the details simple and intentional: soft brushed fabric, durable buttons, dual chest pockets, and a weight that feels substantial without being too heavy. Nothing flashy. Just quality where it counts.
This season especially, flannels are having a major moment again, but honestly, they never really left. The Evergreen isn’t chasing hype or trying to reinvent anything. It’s rooted in classic California surf culture — timeless, easygoing, and functional.
If you’re looking for one layer to carry you through cool mornings, windy beach days, and everything in between, the Evergreen Flannel is it. Built for surfers, skaters, road-trippers, and anyone who feels most at home near the coast.
Simple. Timeless. Everyday essential.
That’s the Evergreen Flannel.
