One of the best parts about having our surf shop based in Costa Mesa is the buffet of Southern California surf spots at our disposal when the buoys are pumping. Is there anything better than waking up, misty-eyed and excited, to a day of blue-green water, rampy sections, and syrupy sunshine? We don’t think so.
As a brand for surfers, our product is built around ensuring you can take advantage of these moments.
The way we see it, this means that the only way we can truly test our product is by spending long days on the road with a good crew of friends, chasing waves until dark. So, for our latest product release, we did just that.
With IPD team rider Kai Paula and a slew of smiling friends, we headed north to LA and south to SD for a bit of wave riding R&D.
To watch the boys tear the bag out of some classic California corners, click below.
"Fun On The Run" is our ode to south swells and big smiles.
A GOOD OL' FASHIONED SWELL CHASE
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