If you’re curious about where IPD came from and where it’s going, this is worth a listen. Prefaced by words from Bob Hurley, our CEO Mark Simpson and COO Seth McKinney explain the IPD journey on the Surf Splendor podcast hosted by David Lee Scales.
We can’t tell our story as a surf brand without talking about Bob Hurley’s Newport legacy, and the origins of our surf logo. Mark and Seth go into detail about their relationships with the surf industry icon, and share some personal anecdotes and memories.
The guys also explain IPD’s goal to use Bob’s ethos of inclusivity and genuine kindness to build a business. Of course, this is easier said than done, so the conversation also delves into what it really means to scale a small surf brand.
If you’ve got a long drive ahead of you, or just need to kill some time, throw this on. It’s worth your time.
As the surf industry has largely disbanded, talented and experienced former big surf brand stalwarts are positioned to reengineer surf clothing, reinvest in surf retail, and potentially redevelop surf culture. Today we speak with two Hurley proteges who are reinvigorating Bob's 41 year old plan to share design ideas and inclusive ideology. Enjoy!